Music Acoustics
Literature Database
Version 1.2

2 Data Sets Found
  ID: 17839  Literatur Type: article

Milliman, Ronald E. (1982)
"Using Background Music to Affect the Behavior of Supermarket Shoppers,"
The Journal of Marketing 46(3), 86-91.
  ID: 17917  Literatur Type: article

Gorn, Gerald J. (1982)
"The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach,"
The Journal of Marketing 46(1), 94-101.

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